"Open the closet--I'M GAY!"- Our presenter at Lowe Porta advertising on menial Chilean morning news, such as burglaries, illegitimate children, scandals, and coming out of the closet...
An incredible day meeting incredible people and delving into the sports industries of Santiago.
First, a visit to Colo Colo Futbol Club, the most popular team in Chile (50% of Chileans are Colo Colo fans!). Also, something really insightful that he said during the meeting regarding the power of social media: "Everyone is a journalist."
Next, Lowe Porta, an advertising agency, to learn about Chilean sports marketing initiatives. Final stop, the Ministry of Sports, learning the government's incredible initiatives to use sports as a way of addressing socioeconomic crises.
Finally, topping off the night with dinner at BarandiarĂ¡n, a delicious Peruvian restaurant in Bellavista. The food was surprisingly indistinguishable from Chinese food...nonetheless, positively delicious!
Abrazos y deportes,
Angela
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